Applet Studio

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Bilingual Squarespace Website for an Online Career Consultant


Professional and cozy website for a service business


An online career consultant Annie Gomes came to Applet Studio in January 2022 with a request to redesign her website. She already had a Squarespace subscription and wanted to continue using the platform but needed a designer’s hand to make things right.

Annie is an experienced recruiter and HR professional who seeks to equip men and women with the tools they need to get hired. She helps professionals land a job in 3 months through the power of storytelling, networking and personal branding. In other words, she teaches people to manifest their dream jobs.

Annie is an accomplished professional with over 10+ years in HR & Recruitment in companies such as Adecco, Lee Hetch Harrisson, Novares, and Arkema. There she discovered her passion for coaching individuals and helping them to develop their careers in various industries by unleashing the power of their personal brands. During her experience in HR, she coached and consulted more than thousands of professionals seeking new or different career opportunities.

Annie wanted her website to reflect her personal branding and messaging. It also needed to present her professionalism and experience.

With its blue and cappuccino tones, the color palette suggests comfort, calm, and reassurance, as many job seekers look for support on their journey.

On her website, you may find some of the best converting and proven-to-work sections we use in our custom Squarespace templates such as Rosée and Huslte&Heart. You will notice top-drawer card image hero, split, freebie, newsletter, and services, testimonial sections.

This is a service-based business, which is why we needed to take special care in presenting and explaining Annie’s packages. They are listed on a home page in a 3-column section as well as on a separate Services page. Each package then leads to a shop page completing an elaborate marketing funnel.

Annie is bilingual, and so is her website. To install two languages on a Squarespace website we used Weglot translation plugin.

HERE’S WHAT ANNIE SAID ABOUT WORKING WITH US:

“As a previous recruiter, I have great sourcing skills. I already had a website using Squarespace so I needed an expert in this platform and who could showcase in the best way as possible my personal brand and my messaging. Some google searches and voilà I found her (Olga from Applet Studio). Her process is so smooth – she is very resourceful and guides you along the way with marketing and branding tips. She also has a great newsletter and an online course.”

– Annie Gomes

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