Squarespace Website & Copywriting for an Elite French Bulldog Breeder
Airy and modern-looking website for a family business
Country Club Frenchies is an elite French bulldog breeder based in Atlanta, GA. Olga Lazareva, the founder of CCF, came to us with a request to create her first Squarespace website, new brand, and help her with copywriting for the website.
Olga offers top-notch and luxe service for people who care deeply about their pets. Country Club Frenchies takes special pride in breeding the prettiest and healthiest dogs.
At the end of 2021, we started the work on the custom Squarespace website for Country Club Frenchies.
Designwise, we wanted to create the atmosphere of a family-based business whose owners care for their dogs deeply. The website gives the air of a loving pet-friendly home. This mood was achieved through setting up a soft warm color palette, adding frames to pictures, and designing custom graphic elements.
We have made lots of space for images and galleries to show dog photos, professionally taken by brand-photographer Katya Vilchyk. We have designed a custom website for Katya earlier this year, take a look at it here.
When putting together website content, we aimed for an appealing copy. To learn the inner workings of the business we interviewed the owner and sent her a few rounds of clarifying questions afterward.
We used elements of the Internet slang DoggoLingo to establish a connection with dog parents by speaking the same language as they do between themselves. Slang adds some fun and liveliness to the website, as it shows that there are real people behind the website and business.
At the same time, we offered clear and understandable instructions on how to reserve and adopt a puppy, described the shipping procedure, and did our best to reply to potential prospects’ questions. Clarity of the copy was our foremost priority since the selling process is more difficult than buying things on Amazon in one click.
As a result, we created a website that immediately started generating leads and selling the puppies from the next available litter. A dog-breeding type of business generally relies heavily on leads as you cannot buy a puppy immediately – they are not always on sale. There are in-between litters periods and waiting lists. It is important to build the lists and communicate effectively with your prospects. Creating a fully-functioning marketing funnel guarantees sales once the puppies are delivered. We are glad that the website proved to be profitable at once.
Our initial mood board for Country Club Frenchies.
Typography exploration for a Squarespace website - showing you a bit of behind the scenes.
We start each project by wireframing each page of the website - to strategize the sections and the flow
Style guide for Country Club Frenchies
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