Lively Squarespace Website for a Color Analyst
How to not hate your clothes
Louise of "How To Not Hate Your Clothes" is dedicated to helping busy modern women gain confidence in their personal style by offering various services such as color analysis and wardrobe edits. She aims to address the common struggles of people who feel stuck in a style rut or overwhelmed by the task of shopping and dressing.
For her business website, Louise went with Squarespace and Social Motion – a premium template from our shop.
Louise’s website has a clean and modern design. The homepage features a welcoming banner that consists of a collage, a bold headline, and a call-to-action button. Scrolling down the homepage, you'll find testimonials from satisfied customers, highlighting their positive experiences with the services. The testimonial section adds credibility and converts prospects into customers.
Throughout the website, there are images showcasing different aspects of Louise’s work, such as color drapes, fabric swatches, and in-person client work. These visuals explain the gist of her services.
The color palette doesn’t differ much from the original template. It is primarily composed of soft, muted tones that create a calm and inviting atmosphere. The dominant colors include shades of pastel pink and vivid orange. There are also many blue accents in the photographs. The same colors are used strategically throughout the website to create a consistent visual identity.
The typography choices further contribute to the overall aesthetic of the website. The main body text uses a clean and legible sans-serif font, ensuring ease of readability for visitors. This choice promotes clarity and professionalism.
Headings and titles use a slightly bolder and more stylized font. This contrast in typography helps to draw attention to important information and creates visual interest on the page.
Overall, the design of the website is well-organized, visually appealing, and effectively communicates the services offered by Louise.