Refreshing Squarespace Website for Cosmetology Educators
Cut it Kinky
Cut it Kinky business belongs to the Aeleise & Aishia Black, female curl artists, and educators. They are on professional and personal missions to serve the tight curl & natural hair community. They believe that cosmetology education should center on the end user’s (the client’s) experience, aesthetics & desires.
Cut it Kinky brand offers classes and workshops. They also have a podcast and a blog to share everything they know about tight curls and natural hair with the texture with stylists, consumers, product brands, and influencers. Our Squarespace template Lemongrass was a perfect fit for their website because it has pre-made pages for both podcast and blog.
Being a well-established brand with several years of work behind its backs, Cut it Kinky has gathered many testimonials. They have put them around the website in strategic places both as carousels (summary blocks) and separate items. Good reviews are crucial to show to potential customers when they are still undecided about whether to buy your service or product.
Visually, Cut it Kinky leveraged the template’s signature feature – split sections, and added many cool photos of curly haircuts. It is an image-driven website, as the pictures speak for themselves proving Aeleise’s and Aishia’s competences
Cut it Kinky have an extensive digital community, so they connected an extra service (Mighty Networks) to their Squarespace website to manage it.