Knowledge Base + Video trainingThe Template Shop Business
The Complete Business Strategy for Running Your Squarespace Template Shop
Template Shop BusinessA proven, step-by-step blueprint for running a profitable template shop, without the guesswork or burnout, from someone who’s actually done it.
We’ve experienced it all—failed products, market ups and downs, competing shops opening and closing—yet we bootstrapped our way to success!
Over 2,000 Templates Sold
I’ve sold over 2,000 Squarespace templates in the last five years, generating a steady revenue stream while working on my own terms. I sell around 30 templates per month (sometimes up to 60), and my designs consistently rank on the first page of Google for Squarespace-related searches.
But getting to this point wasn’t easy. It took trial and error, strategic design choices, and smart marketing techniques — and now, I’m sharing everything I’ve learned with you.
Does This Sound Familiar?
✸ You’ve created a template (or want to) but aren’t sure how to actually sell it.
✸ You’re stuck trying to price your templates—too high and no one buys, too low and it’s not worth it.
✸ Handling template support feels overwhelming.
✸ You don’t know how to promote your templates without feeling pushy.
✸ You see other designers making money from templates and wonder, What am I missing?
If any of this sounds like you, keep reading.
You know templates are a scalable way to make money as a designer, but figuring out the how—from creation to sales—can feel overwhelming.
💡 What if you had a complete blueprint for running a profitable template business?
Inside program, you'll get a complete knowledge base filled with internal business documents, detailed process documentation, and workflow systems straight from my own shop. Plus, you’ll get an exclusive video training on designing templates that stand out and sell.
This isn’t just theory - it's a behind-the-scenes breakdown of a real, successful template shop from someone who’s done it.
No surface-level fluff!
Get access to structured knowledge and thinking that goes well beyond the surface-level info and is applicable in all template businesses, not just focusing on Squarespace.
The program goes beyond the stuff you can figure out on your own by buying a few templates and reverse-engineering the processes.
Get nerdy with us, watch the training, read the documentation and set up a template shop that brings results!
Exclusive TrainingHow do you create a Squarespace template that becomes a best-seller?
I have launched dozens of digital products - some of them failed miserably (like the collection of stock photos I created with my photographer back in 2020). Some of them - Squarespace templates - took off and brought thousands in revenue. What makes some products click? I’m answering in this training.
What’s Covered
You’ll get access to a knowledge base in Notion that contains all Applet Studio’s internal documentation and SOPs as well as a video training teaching you how to create a high-converting website templates.
The Foundation of a Successful Template Shop
Why selling templates is a game-changer and how to turn your skills into scalable income. Mindset work to look at your template store as a foundation for business growth.
Designing High-Converting Templates
What makes a website template sell—the key elements buyers look for. The importance of usability and simplicity. Testing before you design. Trends or timeless design?
Pricing & Selling Your Templates
How to price your templates for maximum sales and profit. How to position your templates as high-value products. How to maximize revenue of your template shop.
Automation & Analytics
Systems our digital shop is relying on to reduce manual workload, track and analyze our results.
Customer Support & Operations
Why most buyers don’t read instructions—and how to simplify communication. Handling customer questions effectively. Dealing with difficult clients professionally.
Marketing & Visibility
Launching technique to drive long-terms growth. Marketing and sales philosophy to maximize your profits and scale your business.
The Complete Business Blueprint to Running Your Template Shop with Squarespace
Automated Emails
Universal Template Docs
Tools We Use
Trackers & Plugins
Key Metrics & Benchmarks
Content Marketing Tips
Install Checklists
Support Questions
Figma Files
…and more! Our business is organized and yours should be, too!
1000+ students took My COURSES“Love Your Courses!“
“My visual learning style! That’s why I love your teachable courses!”
“I feel so much more confident in my design skills now that I've learned the rules of design”
“Olga is an AMAZING teacher and I feel like I got way more value than I’d ever expect from buying a course”
“The documents and extras included with the course were also incredibly helpful, and I still refer to them frequently!”
I have a website that I'm genuinely proud of and am confidently growing my business!
“I have a website that I'm genuinely proud of and am confidently growing my business!”
“Launched in SUCH a short time, considering this was a complete overhaul of my site”
“Money well spent, since your courses are encouraging, inspiring and motivating to me and I think that you are a great role model. So, thank you for your inspiring work!”
“The course taught me everything I needed to know about Figma in a fun and easy-to-understand way!”
“I wrote all the content yesterday, and set it all up today. Thank you for making this so easy to do! I am so grateful!!”
“I'm really enjoying your Squarespace Mastery course! I've been looking for this kind of resource and somehow when I came across your page I was like "FINALLY!", straight to the point!”
I wrote all the content yesterday, and set it all up today. Thank you for making this so easy to do! I am so grateful!!
“I never realized how much potential my website had until I took the Squarespace Mastery course”
“I find your Figma resources very useful and your courses are so easy to follow and help with my efficiency.”
read my story
Have we met yet? I’m Olga
When I first started with Squarespace templates in 2019, my initial reaction to discovering other template shops—there were only a few at the time—was disbelief. Do people really buy these? I couldn’t understand why anyone would need a custom template when Squarespace already made it so easy to build a website.
But as it turns out, there’s a huge market for them. Creating my own template shop and promoting myself through my templates completely transformed my business. It led to a steady stream of custom design clients, consistent custom requests, and strong template sales that cover my business expenses, pay my assistant’s salary, and generally keep everything running. Now, five years later, I can see just how impactful it has been.
Instead of creating another course on the topic, I create a resource that is packed with my internal documents and processes. Plus I recorded a strategic video training full of insights of what make a template a true best-seller.
This Is for You If…
✅ You’re a web designer looking for scalable income. You want to earn beyond client work and build a business that sells while you sleep.
✅ You’re ready to follow a proven system. No more guessing—you want step-by-step guidance to create, market, and sell templates.
✅ You value efficiency. You don’t want to waste months figuring things out and prefer streamlined processes that save time.
✅ You’re willing to market your templates. You know great design alone isn’t enough—visibility and strategy matter too.
✅ You want more creative freedom. You love designing but want to escape endless client revisions and work on your terms.
This Is NOT for You If…
❌ You’re not a web designer. This is for those with experience in website design.
❌ You expect instant passive income. Selling templates is scalable but requires strategy and effort.
❌ You don’t want to market your products. If you think “a great template will sell itself,” this isn’t the right fit.
❌ You’re looking for custom web design training. This is about selling templates, not building sites. The class doesn't teach design skills - only business. Check out my other course that teaches design.
❌ You won’t take action. The course gives you everything you need, but success depends on you implementing it.
Complete Strategy for Your Template Shop
Here’s what you’ll get once you join – honestly, this information is worth thousands of dollars! See the detailed curriculum below:
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Video training focusing on insights into a high-converting template shop. How to create best-sellers people want to buy.
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Everything you need to know to set up a template on Squarespace:
Tech aspects
How to deliver templates
Launch planBonus: Shopify, Showit, Wix, Webflow
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Peek behind the scenes of our creative process.
Template creation process
Example research
Wireframes examples
Bestselling template checklist
Development checklist
Freelancer assignment -
What to include with the template
What to include in video tutorial
Publishing the template - check list
Tracking template expiration dates
Template documentation
Graphics guidelines
Template license
Device mockups
Shop graphics (Figma) -
The exact wording and tricks we use for a smooth template process.
Transfer process
Cloning a template checklist
Handling existing site installs
Email templates -
Learn how to position and present your templates in a way that attracts buyers instantly. Use these strategies to increase perceived value, improve conversion rates, and make your templates stand out.
The ultimate product suite
Checkout that sells
Freebie ideas -
Our entire strategy for blogging and social media content with templates, real life freelancer assignments and content plan.
SEO & Content Marketing
Instagram & Pinterest
Client feedback
Organic campaign structure
Blogging assignment
Editorial calendar template
Editorial guidelines
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Selling isn’t just about having a great product - it’s about making the right offer at the right time. Learn how to use seasonal promotions, scarcity tactics, and bundles to drive consistent sales.
Sales plan and calendar
Sales swipe copy
Launches that grow your business
Case Study: Best-Seller Launch That Flopped -
Want faster results? This chapter breaks down Meta (Facebook) Ads to attract the right buyers without wasting money.
Mindset & Insights
Swipe ad copy
Meta ads campaign structure
Metrics & what to expect -
Email marketing strategy
High-converting freebie ideas
Flodesk tips
Sample email sequence -
Numbers don’t lie! Learn key performance metrics, understand customer behavior, and optimize your marketing for higher conversions.
Data trackers we use
Important metrics
Steps to analyze the data
What to do if….? -
Squarespace support questions
Refunds
Installations
Services & other -
Reduce manual work and increase profits with smart automations. From customer support to email marketing, this section teaches you how to build systems that let you sell templates on autopilot.
Squarespace product setup
Tools and their setup
Real life examples
Freebie delivery -
Full list of digital tools we use at Applet Studio to manage our business, communicate with clients and run smoothly
Tools we use in our business
Business expenses tracker
Template shop MVP
Early-Bird Pricing and Enrollment
Join March cohort to participate in a 2-hour mastermind
One payment of$497
Instead of regular $647 (Save $150!)
Here’s what’s included:
Access to video training
Access to Knowledge Base
Templates & repeatable processes
One-on-one template feedback
Live support via chat
2-hour mastermind (March enrollment)
*Contact us if you prefer a payment plan
Frequently Asked Questions
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Squarespace is a DIY website platform aka page builder. It has a really easy to navigate user interface that's why it is so popular among people who want to DIY their website. Us, professional designers, love it too because is it so easily customizable. Simplicity is the ultimate sophistication!
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Our designs are available on Squarespace only, however, we are planning to expand to other platforms. too. Sign up for our email list for news and updates.
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You will get two informational emails from us - the first one will ask you how you would like the template to be installed; the second will contain tutorial registration info. Reply to the first email and wait for the template to be delivered to you.
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Absolutely! You can add your own logo and customize the site with your fonts and colors. Read this article to get started.
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If you delete pages or remove some CSS - we will help you bring it back, no worries! You can also book a 1-hour coaching session with Olga and she will help you make website edits.
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Squarespace subscription (starts at $12 per month) and domain name ($12-20 per year). Don’t purchase the subscription yet - wait until we send you access to a new demo site.
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A business plan is not required but recommended. Some features won’t work on a personal plan (announcement bar and code injections). Our sales pages will ONLY work on a business plan and up.
Squarespace is a registered trademark of Squarespace Inc. Applet Studio is not endorsed by Squarespace, we are just enthusiasts enjoying the platform. We think that Squarespace is the best platform to get started with web design!
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