Classy Squarespace Website for a Wine Estate
Telling a story of a dreamy Spanish casa
This website is our custom project for a premium wine brand we worked with in the summer of 2024. Our goal was to create an authentic and refined website that would reflect the essence of this unique winery.
Working closely with the winery owners on the website concept, we established that the Casa – estate itself – should be the protagonist of all storytelling. Since the estate is what differentiates Casa la Rad from other wine brands, it presents its unique selling point. That is why we made the estate the focal point of the website, making everything else revolve around it.
Since the wine is not the story's main character, we focused on showcasing landscapes, terroirs, soils, and the natural beauty of the Rioja ecosystem. This way, the estate comes forward, while photographs of grapes, bottles, barrels, production – everything fairly generic that belongs to the wine industry stays in the background.
It’s worth mentioning that the owners of Casa La Rad came well-prepared: we received a brand book from their agency and many high-quality photos.
The calm and balanced color palette consists of dark grey, beige, and white. We deliberately didn't add extra color accents since we were creating the refined and confident aesthetic of a luxury brand.
To get the website visitors closely acquainted with the wine house we built separate pages for estate, terroir, vines, and winery. Each is meant to showcase the distinctiveness of the estate which translates into high wine quality.
The wine is prominently displayed on three separate pages which serve as the categories – Casa La Rad, Casa La Rad "Alma", and Vina Solarce. Furthermore, each wine has its own product page that contains all the information connoisseurs might be interested in from the designation of origin and grapes to soil composition and wine acidity.
The vineyard team obviously takes pride in what they do and loves their job and estate. This website is an online attempt to share their love and explain their mastery to their potential clients.
Apart from winemaking, Casa La Rad owners commit to be stewards of the ecosystem and sustain the biodiversity of the Rioja region. This is what makes this business wholesome – not only taking but also giving back to, and being a part of nature.
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