Chic Squarespace Website for a Marketing Strategist
Federica Piazza
Federica Piazza is a marketing strategist from Italy. She offers personal consultations, coaching sessions and creates marketing strategies for e-commerce.
To present her services online Federica chose to go with Squarespace and our website template Boho Social. This is a great choice because we tailored Boho Social specifically for digital marketers and social media managers. When you choose a website template created for your industry, you need to put less work into customization. Website designers create pages and sections that are typical for your niche, think through your future customers’ journey, and aim at your target audience.
Federica takes terracotta as her primary color and uses it to create accents around the otherwise neutral-looking website. This creates simple, yet elegant-looking pages, that are easy to scan. The terracotta accent is repeated in the photos, making the website look very coherent.
The same colors and fonts are used across all the other Federica’s channels (Instagram, Facebook). Thus, her brand looks very consistent and the website even more powerful.
Federica leverages the “brands I’ve worked with“ section to make her business look solid and credible.
What more customization examples? Here is how marketing mentor Alice Abba customized our template Boho Social.
