13 Handy Squarespace Tips to Improve Your Site
Things to change on your Squarespace website
How do you make your Squarespace site stand out from the rest? The good news is that there are many easy, cost-effective ways to provide additional functionality to your website and make it look fantastic. Here are 13 brilliant tips to enhance your site and keep your visitors happy!
1. Audit your SEO to get ahead in the rankings
Squarespace is one of the best platforms around when it comes to search engine optimization (SEO). It’s easy to add meta titles and descriptions to your pages, and you can see at a glance which keywords your visitors use to get to your site.
By understanding what keywords to use and optimizing your site for them, you can stand out in the search engine results. Here’s how to build a Squarespace SEO strategy that gives you the advantage.
2. Grab a code snippet to enhance your pages
One of the things I love most about Squarespace is how easy it is to use. With tools like Fluid Engine, you can drag and drop blocks around your page to your heart’s content!
However, you can also customize your website in new and unique ways with CSS code. This is a small piece of text you paste into the Custom CSS section of your site. With CSS code, you can add borders to your blocks, change how your photos are displayed, and much more!
Here are some CSS snippets that are super easy to add and adjust to your individual site requirements.
3. Enable product reviews to boost trust
Product reviews on your website don’t just increase the chances of making a sale but make you more trustworthy and credible in the eyes of your potential customers.
If you operate an eCommerce store, there’s a straightforward way to encourage customers to send reviews and host them on your product pages. Here’s how to add product reviews in four easy steps.
4. Embed your Instagram feed to your website
Got a perfectly curated Instagram feed? Why not show it off to the world by adding it to your Squarespace site?
This step-by-step tutorial shows you how to showcase your Instagram account as a gallery on any website page. I recommend adding it to the footer of your site to tell your visitors a little more about your brand and aesthetic.
5. Provide extra functionality by adding a plugin
You’re not just limited to the design options Squarespace offers. Designers all around the world provide cool plugins that can transform your site. Just install it on your website, and you’re ready to go.
Enhance your header, add funky special effects to your images, or integrate live chat on certain pages. The possibilities are endless!
Here’s a list of over 140 incredible Squarespace plugins to get you started.
6. Optimize your site for mobile
One of the benefits of Squarespace is that it’s mobile responsive. However, if the mobile version of your site doesn’t look or function exactly how you want, there are things you can do about it.
Here are some of our top tips for tweaking your Squarespace site to look good on mobile without detracting from its usability.
7. Set up a booking calendar to save time
When you provide a service, dealing with customer appointments can mean a lot of extra work. Luckily, you can add a booking calendar directly to your Squarespace site. This means your customers can book your services online, saving time and meaning you can take bookings outside of working hours! Squarespace offers its own scheduling tool, known as Squarespace Scheduling or Acuity Scheduling. However, if you have a third-party scheduling tool you prefer, you can use that too.
Here’s a tutorial that guides you through how to add a calendar to your Squarespace site.
8. Create FOMO with a countdown timer
FOMO – fear of missing out – can be a powerful marketing tool. It can help you generate hype and encourage customers to buy!
A countdown timer that ticks down is a great way to encourage visitors to take action. While Squarespace doesn’t offer a countdown timer as standard, there are still many ways to implement this functionality.
9. Add animations to get your visitor’s attention
A static piece of content is all very well, but an animated piece of content is a far better option if you want your visitors to stop and pay attention.
Try animating different elements of your page, from your headers to your call-to-action button, and see which your visitors like the most!
Here are some easy ways to add animated elements to your Squarespace site.
10. Make your website more accessible to all
Did you know that about 13% of the US population live with a disability? Making your website more accessible helps your visitors and means you don’t fall foul of regulations like the Americans with Disabilities Act.
Everyone benefits by making your website more accessible, leading to a better user experience and improved SEO!
Here are some top tips for enhancing the accessibility of your Squarespace site.
11. Give your customers some freebies!
If you want to generate sales, a valuable freebie like an eBook or a whitepaper can be a fantastic way to build your mailing list. Give people your freebie in exchange for their email address, and you’re one step closer to growing an audience of prospective customers!
This guide shows you how to link to your freebie on your website and how to connect Mailchimp to Squarespace.
12. Build a testimonial slider
Earlier on, we talked about the benefits of product reviews. Getting testimonials from satisfied customers is another excellent way to build credibility in your business.
Here’s how to build a simple testimonial slider that you can add to any page of your site.
13. Use a stunning custom font
Squarespace has lots of brilliant fonts available, but it’s incredibly easy to add your own if you want your site’s branding to stand out from the crowd.
This guide shows you how to upload and integrate your own custom font into Squarespace just by copying and pasting a little CSS code.
And there you have it: thirteen ways to make your Squarespace website more engaging! Which one is your favorite?
If you’re looking for extra inspiration, check out the Applet Studio blog for more hints and tips!
