Classy Website for Interior Designer Firm
Aesthetic Squarespace website for a business that sells soft furnishings
The Pinched Pleat is one of the first clients of our web design studio in 2023. Its founder Dana Newsom contacted us in early January with a request to refurbish a Squarespace website for her young, yet already established business. The Pinched Pleat provides custom drapery to its customers in Greater Indianapolis, IN. It is an accessible source for well-made and custom-fit soft furnishings. Being a lifelong seamstress, Dana founded her interior design business back in 2021, aiming to make houses feel like homes with personalized soft decor.
Dana came to us with the first iteration of her Squarespace website. After a few calls, we decided to adjust the strategy and revamp the website copy to increase online sales before we dived into styling and embellishing.
Design-wise we came up with a perfect couple of editorial-style fonts pairing a serif and a non-serif, giving the website a classy feel. We have also added sewing-related elements to the website: doodles of stitches on the section backgrounds, wavy dividers as hems of cloth, collage cut-outs of cushions, etc. We had a lot of fun imagining and creating these small pieces of decoration.
While working with the brand’s primary brand color blue we added an elegant dark blue-to-turquoise gradient that subtly highlights the class of the business. The result is a sleek and stylish website.
We enjoyed working with Dana Newsom – go check out her website and shop her custom drapery.
HERE’S WHAT DANA SAID ABOUT WORKING WITH US:
“I highly recommend Applet Studio. Olga's strategic communication and digital design knowledge combine to make her a web design powerhouse. She purposely crafts website messaging to convey the most crucial information in a visually appealing way. I appreciate Olga taking the time to understand our business and determine the most effective copy and website presentation strategy to attract our ideal clients. I had a tremendous proposal in a matter of days, above and beyond our expectations. The result is a website that is attractive, organized, and effective”
– Dana Newsom
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