Squarespace Website Glow Up for Wedding Planner: Case Study
Simple and Fast Squarespace 7.0 Website Facelift
Do you have an existing Squarespace website that is actively bringing you leads? Is your copy effective but you want the design to be more polished and sleek? Not sure if you want to switch templates?
That’s exactly what Courtney Tibbets of After the Engagement came to us with. Courtney runs a successful wedding planning business (100+ positive reviews on WeddingWire and 450+ weddings under her belt). Her copywriting makes you read every last letter on the website - it’s like a dance party! Her website is bursting with personality due to clever words and engaging imagery.
We wanted to give her website a facelift without disturbing her business as the website is actively booking clients.
Our solution was to gently polish the design while keeping all copywriting and images in place. Courtney wanted to slightly update the logo and the look and feel of the website while keeping the vibe.
We used her existing brand colors and tweaked fonts. For the main headline font, we chose Losta Masta – a playful serif font with a slight retro feel. For the paragraph font, we chose Josefin Sans - a free Google font with geometric and vintage feeling. We also created a wordmark logo using the fonts.
As the copywriting takes the central stage on the After the Engagement website, our job was to make text more readable and more easily digestible. So we re-worked some of the pages’ sections to break down huge amounts of text into several parts.
We also added wiggled line elements to the branding and used it throughout the website to spice up the layouts.
Best part, we did all the totally behind the scenes without messing the website’s regular work!
If you have an existing working website and you want to update it but the thought of changing the template gives you a headache? Reach out and we will help you figure out the best way to update your website’s design without pain.
Interested? Let’s make your website glow! Reach out to us via Contact or send us a DM on Instagram!
