Inviting Squarespace Website for an Educator
Modern aesthetics combined with snug and comfy vibes
Here’s a project we helped design back in 2023 – a website for a counselor and educator Alexandra Greer. Alexandra sells workbooks and digital resources online for teens and adults. As a counselor, she focuses on emotional safety and emotional relating.
Alexandra had purchased a Squarespace Template two years prior she contacted us. The template had worked for her but after a while, she felt she wanted a redesign because her website wasn’t converting sales for her. She needed a more user-friendly design and a better mobile version. Alexandra also wanted to give her website more cohesion. In addition, she had several features in mind: long-form sales pages with a custom checkout experience, integration with a CRM, and her email marketing tool, free opt-in (lead magnets), PDF delivery, and an email sequence.
Alexandra had brand guidelines for us to use and a prototype in Adobe XD. On a tweak session, we modified the prototype and helped her bring her vision to life. The result – is a modern and vibrant website that is aligned with Alexandra’s business goals.
With its monochrome red palette that includes peach, warm pink, burgundy red, and a pair of cheery fonts the website looks very snug and inviting. Soft lines of bent section dividers and photographs of Alexandra smiling add to the heart-warming atmosphere.
Scroll through the home page:
